Corporate image is the public image and perception of a business or brand. The way in which a company appears to the public and the opinion that people have about it. This article describes corporate identity and corporate image two important terms in marketing and. The corporate image is the way in which a company is perceived by people and stakeholders in the. The corporate identity is typically visualized by branding and with the use of trademarks 1 but it can also..
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Corporate image is the public image and perception of a business or brand. The way in which a company appears to the public and the opinion that people have about it. This article describes corporate identity and corporate image two important terms in marketing and. The corporate image is the way in which a company is perceived by people and stakeholders in the. The corporate identity is typically visualized by branding and with the use of trademarks 1 but it can also..
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